VICE begins as 16-page zine in Montreal founded by Shane Smith and Suroosh Alvi.
The Definitive Guide To An Uncertain World
The world is ever-evolving and full of raw, untapped potential. We exist to help people navigate it all.
Launched in 1994, VICE has 35 offices globally and makes 1500 pieces of content every day through five key lines of business: VICE.com, an award-winning international network of digital content; VICE Studios, a feature film and television production studio; VICELAND, an Emmy-winning international television network; a Peabody award-winning NEWS division; and VIRTUE, a global, full-service creative agency with 21 offices around the world.
25
Languages spoken by VICE staff
1,500
Content pieces produced every day
500+
Production personnel around the world
26%
Of the VICE audience is under 24 years old
300m
Digital global audience reach
2,500
Employees worldwide
19
Emmy nominations in 2019
70
New clients at VIRTUE this year
170m
VICELAND homes worldwide
112
New projects in development at VICE Studios
43%
of VICE Studios projects had women directors
90%
of people under 35 familiar with VICE News trust it
25
Languages spoken by VICE staff
1,500
Content pieces produced every day
500+
Production personnel around the world
26%
Of the VICE audience is under 24 years old
300m
Digital global audience reach
2,500
Employees worldwide
19
Emmy nominations in 2019
70
New clients at VIRTUE this year
170m
VICELAND homes worldwide
112
New projects in development at VICE Studios
43%
of VICE Studios projects had women directors
90%
of people under 35 familiar with VICE News trust it
We Have 5 Lines of Business
Award-winning original reporting around the world
Built on immersive world-class reporting by a new generation of global correspondents, VICE Media’s dedicated news division has boldly redefined news and current affairs programming for youth audiences.
We make award-winning original news programming, groundbreaking documentaries, specials, and in-depth editorials featured across VICE’s platforms.
It’s a TV channel
Launched in the U.S. in 2016 in partnership with A+E Networks and creative oversight from Oscar-winning writer/director Spike Jonze, VICELAND is the Emmy-award winning television network operated by VICE. It’s mission is to examine the world we live in and explore the things that confuse us, make us curious, or awaken our sense of wonder.
VICELAND, distributed in 170 million homes worldwide, will be home for the award-winning program VICE News Tonight.
The premium production studio of original content
Launched in 2017, VICE Studios is a global television and feature film production company that encompasses the development, financing, production, and distribution of multi-platform content.
With a curated slate of culturally-focused films and television, VICE Studio’s filmography includes The Report starring Adam Driver and Annette Bening; Harmony Korine’s The Beach Bum, starring Matthew McConaughey; Mia Wasikowska’s drama Judy and Punch; Netflix docu-series 1994; and web series 100percentme that looks at what it means to be disabled in the 21st century.
The agency born from VICE
VIRTUE is a global, full-service creative agency with 21 offices across the globe. VIRTUE lives in the heart of culture, helping brands embrace and connect with an audience that sees and navigates the world with more nuance and sophistication than ever before.
Headquartered in Brooklyn, VIRTUE develops brand platforms, programs and campaigns that are culturally-rooted and youth-focused for clients including Asics, AB-InBev, Cazadores, Pandora, Unilever, Google, lululemon, Marriott Loyalty Rewards, Netflix, and Vega, just to name a few.
The home base for music, food, tech, food, identity & more
Coming to you from around the world, VICE Digital’s team strives to capture the people at the heart of stories, and focus on the ideas, issues, and context that other outlets miss.
Our international audience comes to us for our engaging videos, articles, podcasts and experiential that share our unique perspective on current events and culture.
History
1994
Now
VICE is founded
The original logo
Suroosh Alvi types out ‘VOICE’ on a desktop computer using a font called “Mystical.” This is the first logo for what will become VICE Media. His friend, a graffiti artist, tells him it sucks, comes by the office, and spray paints it on the street out front in an attempt to make it better. They digitize a photo of the logo on their computer. Eventually the ‘O’ disappears, a few more tweaks here and there, and around 1996 the shape solidifies to what VICE uses today.
Listen to NPR’s How I Built This with Suroosh Alvi for more.
VICE moves to NYC
New York City has been VICE’s home and primary base of operations ever since.
VICE Records
VICE Records launches after Shane and Suroosh get Atlantic Records to hand over the record deal for The Streets, a hip-hop group from Birmingham. VICE Records goes on to release music from Bloc Party, Death from Above 1979, Justice, Black Lips, Chromeo, Action Bronson, and many more independent acts.
VICE goes to London
VICE Magazine makes its way across the Atlantic and launches in the UK. The following year, VICE opens up shop in London.
VICE goes to Asia-Pacific
VICE expands to Asia-Pacific, opening offices in Melbourne in 2003 and Tokyo the following year.
The VICE Guide to Travel
After MTV turns down the travel stories VICE wants to make, The VICE Guide to Travel is created. Eventually, this evolves into The VICE Guide to Everything, a 30-minute documentary news show on MTV 2 that marks the first time VICE has appeared on the small screen.
Virtue
Creative agency Virtue is founded as an antidote to traditional advertising. With presence in 21 countries, Virtue crafts campaigns, platforms, and IP for some of the most important brands on the planet.
VBS.tv
Bolstered by the success of The VICE Guide to Travel, VICE launches its first all-original online video channel VBS.tv, with Spike Jonze as Creative Director.
Global expansion
VICE extends its global reach, opening offices in Paris and Amsterdam in 2007, Mexico City in 2008, and São Paolo in 2009.
Motherboard
VICE launches Motherboard, a site dedicated to science and technology. This represents VICE’s first specialized vertical tied to a specific subject.
The Creator's Project
Following the success of Motherboard, VICE teams up with Intel to launch The Creator’s Project, a content series focusing on art, creativity, and technology.
Noisey
Dell sees the success of The Creator’s Project with Intel, and wants to make something similar, but in the category of music. So VICE launches Noisey, a vertical devoted to music and the people who make it.
VICE.com
VICE acquires the VICE.com domain and can finally house the entire VICE ecosystem under one digital roof. (VICELAND used to be the name of the website before it was purchased from a squatter. He used it as a porn site.)
Read more about this fiasco here.
i-D Magazine
i-D Magazine, the iconic British publication dedicated to fashion, music, art and youth culture, joins the VICE family.
MUNCHIES
Born out of a love for food and sharing it with friends, VICE launches MUNCHIES to capture the people behind the meals.
VICE News
VICE News is launched to serve a global youth audience alienated by the tired news formulas of legacy media. Following the documentary series VICE on HBO, VICE launches VICENews.com in 2014, and the Emmy-winning newscast VICE News Tonight in 2016.
Broadly
VICE creates Broadly, a vertical dedicated to everything from identity and LGBTQ, to astrology and witchcraft, to better address VICE’s growing audience.
Old Blue Last
VICELAND
With Spike Jonze at the helm, VICE launches the TV channel VICELAND as a home for people and their ideas. VICE also launches its first European networks in the UK and France, and APAC networks in Australia and New Zealand. VICELAND is called VICE TV outside of North America.
VICELAND is nominated for 2 Emmys in its first year for Gaycation with Ellen Page and Woman with Gloria Steinem.
Watch Spike Jonze talk about the creation of VICELAND here.
Pulse Films
VICE acquires a majority stake in Pulse Films, an Emmy Award winning producer of scripted film & TV, non-Fiction film & TV, commercials & music videos. Pulse’s work includes Beyoncé’s Lemonade, 20,000 Days on Earth with Nick Cave and Shut Up and Play the Hits. Recent projects include global series The Disappearance of Madeleine McCann for Netflix, Aziz Ansari’s Netflix special Right Now, and forthcoming drama series Gangs of London for Sky Atlantic & HBO’s Cinemax.
VICE Studios
VICE Studios officially launches producing scripted and unscripted television and film with creators like Harmony Korine, Jim Carrey, Mirrah Foulkes and Gaspar Noé. VICE Studios has created premium content such as FYRE: The Greatest Party That Never Happened for Netflix and The Report for Amazon featuring all-star cast Adam Driver, Annette Bening and Jon Hamm.
Diversity & Inclusion
VICE’s Diversity and Inclusion Board of Directors launches and begins a new era for the VICE workplace and culture. VICE Impact and Community efforts create employee groups such as Women, People of Color, LGBTQIA+ and Parents @ VICE.
VICE’s global workforce is 50% men and 50% women and non-binary staff.
VICE goes to the Middle East
VICE begins its first operations in the Middle East with the launch of VICE Abu Dhabi and later VICE Dubai.
Nancy Dubuc
Nancy Dubuc joins VICE as CEO after serving on VICE’s Board of Directors since 2015. Prior to VICE, Dubuc was CEO of A&E, and during her time there she was instrumental in the launch of VICELAND.
Read Nancy’s first email to staff here.
VICE expands Asia-Pacific presence
VICE expands throughout Asia-Pacific with offices in Singapore, Mumbai and Seoul. Singapore becomes VICE’s Asia-Pacific hub.
VICE News Tonight Emmys
VICE News Tonight becomes the most-nominated and highly-awarded nightly newscast at the 39th Annual News & Documentary Emmy Awards. In 2019, VICE News Tonight dominates for a second year in a row, earning a staggering 18 News & Documentary Emmy Award nominations, and 19 total nominations across VICE News.
A new VICE.com
The new VICE.com is unveiled, bringing all its award-winning digital content under one umbrella to unify and strengthen its offering to audiences and advertisers alike. While previously there were stand-alone verticals/brands/channels, the new VICE.com brings everything together with new featured sections in one unified user experience under the VICE masterbrand.
Brand Safety
Because many blacklisted words cover issues like identity, sexuality, religion, and activism — all topics our audience deeply cares about — VICE removes 25 brand safety words on behalf of clients and audiences alike.
VICE News Tonight joins VICELAND
VICE News Tonight is brought home to VICELAND as the centerpiece of a primetime block on the channel. This bold move prioritizes the Emmy Award-winning nightly news show across the entire VICE ecosystem and beyond.
VICE News Tonight continues to dominate at the Emmys, bringing home 6 awards and breaking its own record set in 2018. VICE News Tonight remains the most awarded nightly news program.
We Have Offices in 35 Cities Across the World
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Leadership
Nancy Dubuc
CEO
Jesse Angelo
President of Global News & Entertainment
Spencer Baim
Chief Brand Officer
Kerem Bolukbasi
Chief Financial Officer
Danielle Carrig
Chief Communications Officer
Dominique Delport
Chief Revenue Officer & President of International
Danny Gabai
Head of VICE Studios US
Cory Haik
Chief Digital Officer
Morgan Hertzan
Executive Vice President & General Manager, VICELAND
Doug Jossem
Chief Revenue Officer, North America
Hozefa Lokhandwala
Chief Strategy Officer
Rob Newlan
Global President, Virtue
Hosi Simon
Executive Managing Director, International
Joseph Simon
Chief Technology Officer
Guy Slattery
Chief Marketing Officer
Susan Tohyama
Chief Human Resources Officer
Lucinda Treat
Chief Legal Officer
Krystle Watler
Managing Director of Virtue, North America
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Founders
Shane Smith
Co-Founder, Executive Chairman
Suroosh Alvi
Co-Founder
Some Things Written by People at VICE
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